Our goal in designing this store was to build a unique toy store. One that had never been done before and that would be enchanting to both children and their parents. We wanted to create a special atmosphere but at the same time not compete with the number one intention. Selling toys! The soft earth tones of the store lend themselves beautifully to this concept by acting as a backdrop and allowing the vividly colored toys to really pop in comparison.
With it’s cobblestone and wood floors made from reclaimed barn wood, stone columns, cedar cabinetry and hand troweled plaster walls, GEPPETTO’S simulates an old world woodcarver’s workshop.
This store won Store Of Year, a national design competition.